Through e-commerce platforms, MSMEs can showcase their products online, and people can buy the goods from the website. Businesses can get in touch with the people who make their raw materials, which lowers the cost of raw materials. MSME businesses have found it hard to reach customers outside of their local markets. MSMEs should spend more time making their products better so they can bring out the best in their customers. In the meantime, e-commerce platforms will suggest things based on what people say about them. MSMEs that offer the best user experience have the best chance of growing their online sales.